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MISSIONMaking the world
a better place
through the power of food -
VISIONKorea's leading
honest chicken brand -
SLOGANThe right way,
for the finest taste
A Right Mind
Family
A family sharing a warm meal together
“Made only with healthy, quality ingredients.”
Right Actions
Companion
Partnership
"Moving forward as one"
Right Cooking
Sincerity
With a true and upright heart
“No compromises when it comes to food.”
Three-year Roadmap
Becoming a leading chicken franchise brand in smart robot technology that will take charge of the future table
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Strengthening Internal CompetitivenessHeadquarters to franchisees,
and franchisees to customers.Domestic franchise expansion
& optimization- Rebuild the franchise system
- Introduce Crispy Brown Rice 2.0 cooking method
2025 -
Enhancing Store CompetitivenessStrengthen brand power, menu development,
and activate LSM.Barun Chicken-based FC Business- Expand adoption of Ba:Chef / Barun Autobots
- Improve store competitiveness based on QSC
- Strengthen new menu launches and marketing
2026 -
Transforming into a Food-Tech CompanyExpand stores operating the food-tech system.Barun Chicken Food-Tech FC Business- Boost food-tech operating stores
- Build an AI control & management system
- Becoming the industry standard in chicken dining franchises
2027
Five-step of Smart Store
ㆍㆍㆍ BarunChickenProgressStage ㆍㆍㆍ
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1
Introduce Collaborative Robot- • Robots perform
the frying process.
- • Robots perform
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2
Partial Automation- • Ordering via kiosk and smart order
- • Frying handled by collaborative robots
- • One-touch control system for each process
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3
Smart Automation- • From order to cooking, controlled by a single main control PC
- • AI control & management system
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4
Standardized Automation- • Recipe is automatically
adjusted based on chicken weight,
and cooking is performed accordingly
- • Recipe is automatically
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5
Unmanned Store- • Chicken stores capable of unmanned operation
with live cooking
- • Chicken stores capable of unmanned operation
with Barun Chicken’s unique technology
with Barun Chicken’s unique technology
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Patent
& Certification RecordsTotal 8 Cases(as of July 2025) -
2018BARUN CHICKENCooking Count
Recording Method
Patent
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Patent
& Certification RecordsTotal 9 cases(as of July 2025) -
2024BARUN CHICKENExcellent Franchise
Certification
Barun Chicken’sunwavering steps
We have relentlessly researched and innovated for one goal:
clean and delicious chicken.
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2025
- Signed MOUs with Goyang Police Station / Korea Coast Guard
- Established Barun Contribution Fund for CSR management
- Launched a Companion Committee for co-prosperity with partner store owners and supplied margin-return support
- Appointed New CEO Lee Keun-Kab
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2024
- Won Excellent Franchise (Hall of Fame, 5 consecutive years)
- Celebrated 10 years of Barun Chicken brand operations
- Received a commendation for sodium reduction at the 6th Franchise Industry Day
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2023
- Opened robot stores including Gangnam Station and 6 more locations (cumulative 20+)
- Won Excellent Franchise (Hall of Fame) from the Korea Small Business & Market Service
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2022
- Opened robot stores including Paju Munsan and 8 more locations
- Reached 300 stores nationwide
- Won the Grand Prize (Minister of Agriculture, Food and Rural Affairs Award) at a chicken cooking competition
- Rated Grade 1 in franchise level evaluation (Korea Small Business & Market Service)
- Selected as a Youth-Friendly Strong SME (Ministry of Employment and Labor)
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2021
- Operated the first robot-store test at Namyangju Deokso
- Rated Grade 1 in franchise level evaluation
- Won National Service Award (Chicken Restaurant category)
- Selected as one of Korea’s Top 100 Franchises
- Selected as a Good Franchise
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2020
- Reached 200 stores
- Selected by the Korea Franchise Association
- Selected as a Co-Prosperity Cooperation Franchise
- Acquired ISO 14001 Environmental Management System certification
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2019
- Reached 150 stores
- Acquired ISO 9001 Quality Management System certification
- Acquired ISO 22000 / FSSC 22000 Food Safety Management System certification
- Certified as an Excellent Franchise
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2018
- Filed a patent for the “58 Chicken Serial Numbering System” (Application No. 10-2018-0070592)
- Reached 100 stores
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2016
- Reached 50 stores
- Won Grand Prize at the Korea Franchise Energy Awards
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2015
- Established the Barun Chicken Research Lab
- Joint R&D with OTOKI Research Institute
- Opened the first store in Yeouido
- Opened a directly operated store (Garak-dong)
- Won Excellence Award in Korea Franchise Energy Awards
Customer Co-Prosperity Support
To build a truly “Barun-like” brand, we continuously carry out initiatives that restore customer trust and strengthen brand value.
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Price Reduction for ConsumersWe lowered prices so more customers can enjoy healthy, delicious Barun Chicken at a reasonable price.
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Monthly Appreciation EventsTo loyal customers who consistently choose Barun Chicken, we repay their support each month with diverse thank-you events and special benefits.
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CSR (Corporate Social Responsibility)We actively work to create a cleaner environment and a sustainable society, growing into a responsible brand everyone can trust. (Ministry of Health and Welfare, Korea Coast Guard, Goyang Police Station)
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Community GivingWe continue consistent sharing to build a healthier society and sustain community support and donation activities. (Local donations, Barun Contribution Fund, Good Neighbors)