MISSION

Making the world
a better place
through the power of food
VISION

Korea's leading
honest chicken brand
SLOGAN

The right way,
for the finest taste

A Right Mind

Family

A family sharing a warm meal together
“Made only with healthy, quality ingredients.”

Canola OilBrown Rice Powder100% Fresh Korean ChickenSAFEGUARD-LIST

Right Actions

Companion

Partnership
"Moving forward as one"

The 4-No CampaignPrincipled ManagementShared GrowthCSR (Corporate Social Responsibility)

Right Cooking

Sincerity

With a true and upright heart
“No compromises when it comes to food.”

58 Chicken Serial Numbering SystemHandmade (Food-Tech Chef)Ba:ChefDaily QSC Practices

Three-year Roadmap

Becoming a leading chicken franchise brand in smart robot technology that will take charge of the future table

Strengthening Internal Competitiveness

Headquarters to franchisees,
and franchisees to customers.

Domestic franchise expansion
& optimization
- Rebuild the franchise system
- Focus on an business mindset and restoring trust
- Introduce Crispy Brown Rice 2.0 cooking method
2025
Enhancing Store Competitiveness

Strengthen brand power, menu development,
and activate LSM.

Barun Chicken-based FC Business
- Expand adoption of Ba:Chef / Barun Autobots
- Improve store competitiveness based on QSC
- Strengthen new menu launches and marketing
2026
Transforming into a Food-Tech Company

Expand stores operating the food-tech system.

Barun Chicken Food-Tech FC Business
- Boost food-tech operating stores
- Build an AI control & management system
- Becoming the industry standard in chicken dining franchises
2027

Five-step of Smart Store

ㆍㆍㆍ BarunChickenProgressStage ㆍㆍㆍ

1
Introduce Collaborative Robot
- • Robots perform
  the frying process.
2
Partial Automation
- • Ordering via kiosk and smart order
- • Frying handled by collaborative robots
- • One-touch control system for each process
3
Smart Automation
- • From order to cooking, controlled by a single main control PC
- • AI control & management system
4
Standardized Automation
- • Recipe is automatically
  adjusted based on chicken weight,
  and cooking is performed accordingly
5
Unmanned Store
- • Chicken stores capable of unmanned operation
  with live cooking

We deliver Barun quality
with Barun Chicken’s unique technology

Patent
& Certification Records

Total 8 Cases

(as of July 2025)
2018

BARUN CHICKEN

Cooking Count
Recording Method
Patent

Patent
& Certification Records

Total 9 cases

(as of July 2025)
2024

BARUN CHICKEN

Excellent Franchise
Certification

Barun Chicken’sunwavering steps

We have relentlessly researched and innovated for one goal:
clean and delicious chicken.

2025
- Signed MOUs with Goyang Police Station / Korea Coast Guard
- Established Barun Contribution Fund for CSR management
- Launched a Companion Committee for co-prosperity with partner store owners and supplied margin-return support
- Appointed New CEO Lee Keun-Kab
2024
- Won Excellent Franchise (Hall of Fame, 5 consecutive years)
- Celebrated 10 years of Barun Chicken brand operations
- Received a commendation for sodium reduction at the 6th Franchise Industry Day
2023
- Opened robot stores including Gangnam Station and 6 more locations (cumulative 20+)
- Won Excellent Franchise (Hall of Fame) from the Korea Small Business & Market Service
2022
- Opened robot stores including Paju Munsan and 8 more locations
- Reached 300 stores nationwide
- Won the Grand Prize (Minister of Agriculture, Food and Rural Affairs Award) at a chicken cooking competition
- Rated Grade 1 in franchise level evaluation (Korea Small Business & Market Service)
- Selected as a Youth-Friendly Strong SME (Ministry of Employment and Labor)
2021
- Operated the first robot-store test at Namyangju Deokso
- Rated Grade 1 in franchise level evaluation
- Won National Service Award (Chicken Restaurant category)
- Selected as one of Korea’s Top 100 Franchises
- Selected as a Good Franchise
2020
- Reached 200 stores
- Selected by the Korea Franchise Association
- Selected as a Co-Prosperity Cooperation Franchise
- Acquired ISO 14001 Environmental Management System certification
2019
- Reached 150 stores
- Acquired ISO 9001 Quality Management System certification
- Acquired ISO 22000 / FSSC 22000 Food Safety Management System certification
- Certified as an Excellent Franchise
2018
- Filed a patent for the “58 Chicken Serial Numbering System” (Application No. 10-2018-0070592)
- Reached 100 stores
2016
- Reached 50 stores
- Won Grand Prize at the Korea Franchise Energy Awards
2015
- Established the Barun Chicken Research Lab
- Joint R&D with OTOKI Research Institute
- Opened the first store in Yeouido
- Opened a directly operated store (Garak-dong)
- Won Excellence Award in Korea Franchise Energy Awards

Customer Co-Prosperity Support

To build a truly “Barun-like” brand, we continuously carry out initiatives that restore customer trust and strengthen brand value.

Price Reduction for Consumers

We lowered prices so more customers can enjoy healthy, delicious Barun Chicken at a reasonable price.
Monthly Appreciation Events

To loyal customers who consistently choose Barun Chicken, we repay their support each month with diverse thank-you events and special benefits.
CSR (Corporate Social Responsibility)

We actively work to create a cleaner environment and a sustainable society, growing into a responsible brand everyone can trust. (Ministry of Health and Welfare, Korea Coast Guard, Goyang Police Station)
Community Giving

We continue consistent sharing to build a healthier society and sustain community support and donation activities. (Local donations, Barun Contribution Fund, Good Neighbors)